From meeting Miley Cyrus to founding Wildflower: Devon Carlson's fashion life and vintage style inspiration
Did you know that the founder of Wildflower is actually an internet celebrity who is super fashionable and real? This article will introduce you to Devon Carlson, who has millions of followers on Instagram. From a chance encounter with an idol that changed her life, to creating a popular phone case brand and entering the fashion circle, she has also quietly done a lot of heartwarming charity work. She is not only a beautiful girl who knows how to dress well, but also the best example of millennial retro style. If you are looking for some outfit inspiration, or want to know the story behind Wildflower, don’t miss this article!
Model girl designing phone cases 💅📱
Devon Carlson, who has more than 1.558 million followers on IG, is actually just an American girl who loves dancing ▼ 
I didn’t expect that the highlight of my life would start from “chasing stars”!
When she was 17 years old, she met her idol Miley Cyrus in a restaurant. On a whim, she asked for a photo. As a result, Miley noticed the handmade case on her phone - it was made by her mother! That night, Miley tagged her on Twitter, causing countless fans to instantly fall in love with the phone case. ▼
Therefore, Devon suddenly had an idea and founded Wildflower Cases with his mother and sister that night. It is a niche brand specializing in limited edition, fashionable and cute mobile phone cases. It has now become a must-have item for fashionistas~ ▼
Devon has been dancing since elementary school and has a strong control over the camera. He simply became a model for the brand himself and took a lot of sexy outfit photos, which immediately won him a lot of fans in the fashion circle. ▼
Gradually, Devon's influence began to be recognized by the fashion circle. Like the recent cover shot for ToryBrunch 2025 Spring/Summer preview▼
She has shot advertisements for Marc Jacobs and Burberry, and has also collaborated with major fashion magazines such as "Vogue", "Allure" and "L'OFFICIEL", and her performance is no less than that of professional models! ▼
Do you think she is just an Insta goddess who knows how to dress and take photos? Actually, Devon is also very caring. She was selected as one of Dazed magazine's annual Dazed100 people of potential , a program dedicated to helping creators realize their philanthropic dreams. ▼
As early as 2018, Devon and his friends held a charity market and combined it with music performances, donating all the proceeds to help community residents affected by fires and shootings in Southern California. When asked what she would do with the funding from Dazed100? Her answer was so heartwarming: she would donate it to a non-profit organization that cares for abandoned and abused dogs. She is truly the epitome of “beautiful girls not only know how to dress, but also know how to love”! ▼
However, let's get back to the point and take a look at Devon's outfit.
After all, in a New York Magazine survey of New York teens, Devon even beat out Rihanna and Kendall when asked who influenced their style.
A textbook of retro dressing in the millennial style📸🛍️
Devon's dressing style is mainly "millennial style + retro American style", but it is not too artificial. Instead, it has a sense of freedom and a bit of rebellion. ▼
She is very good at using contrasting color accessories or childlike prints to make a simple T-shirt or suit look look very individual. ▼
You'll see a lot of 90s MTV style on her, with low-rise pants, bow necklaces, platform shoes, and boldly colored sunglasses - the kind of vibe that Taiwanese street girls would love now! ▼
Or, the use of leopard print elements is also perfect▼
No wonder many girls say that Devon gives them the confidence to wear the clothes they like, instead of having to cater to the mainstream aesthetics~▼
💬Are you also a fan of Devon?
Aren’t her phone case, her outfit, and her attitude towards life all worth referring to? Come leave a comment and tell us what you like most about her, or you can tag your good sisters to join Wildflower together!
