Wildflower's original intention, our story about fashion

🌼 From mother-daughter handmade to global trend - the birth of Wildflower

In this era of fast fashion, the story of Wildflower began with a simple yet heartwarming idea: a mother wanted to create unique phone cases for her daughters .

In 2013, founder Michelle Carlson was searching Los Angeles for stylish phone cases, but couldn't find designs that matched the styles of her daughters, Devon and Sydney. So, this skillful mother dug out old fabrics, rivets and decorative materials, and made the first iPhone case for them by herself.

When Devon and Sydney got their mom's creations, their reaction was - "We went crazy!" (Exact words!) Soon, all their high school friends started ordering custom phone cases from Michelle. However, the real turning point came from an unexpected encounter...

🌟 A selfie changes everything: Miley Cyrus's "God assist"

One day, the mother and her two daughters met superstar Miley Cyrus while dining at a restaurant in Los Angeles. When Devon came up and asked for a photo, Miley's eyes were immediately drawn to the phone cases in their hands.

"Where can I buy this?" Miley exclaimed.

At that time, Wildflower had not even officially established a brand, but Miley's reaction made them realize that "it's time!"

“What?! You should open a website and sell it now!” Miley said excitedly.

She then posted a photo of the phone case on Twitter and tagged Devon, which instantly sparked a wave of inquiries.

“We worked until 5am to finish the website,” Devon recalled. “At dawn, we replied to everyone, ‘Please search for wildflowercasesasia.com.’”

Orders started pouring in, and the Wildflower story officially began.

🌍 Wildflower's growth: from a niche handmade product to a global brand

From its humble beginnings of two handcrafted phone cases, Wildflower has become one of the most popular fashion iPhone accessory brands for millennials.

• Global influence: entering the markets of Japan, Australia, Dubai, Europe and Singapore

• Boutique collaborations: Exclusive collaborations with Urban Outfitters, Nordstrom, Dolls Kill and other well-known retailers

• The power of community: Wildflower phone cases are a must-have for Gen Z fashion bloggers on Instagram and TikTok

🌸 Wildflower's spirit: freedom, independence, and brave blooming

The name Wildflower is inspired by wildflowers - flowers that thrive and bloom regardless of the environment .

We believe that every girl should:
✅ Express yourself bravely ——the phone case is not just an accessory, but also an extension of your attitude✅ Refuse to be defined ——Wildflower's designs never follow trends, but create their own style✅ Stick to your passion - just like Michelle and her daughters, turn your hobbies into careers and let creativity change your life

✨ The future: Wildflower’s next chapter

The Wildflower story continues. We are exploring:

More environmentally friendly materials allow fashion and sustainability to coexist

Global designers collaborate to integrate aesthetic inspirations from different cultures

Community co-creation , inviting Wildflower girls to participate in the design process

Because Wildflower is more than just a brand - it is a collection of free souls, a continuation of the dreams of three mothers and daughters, and a declaration for every girl to be brave enough to be herself.

🌿 What's your Wildflower story?

We believe that every girl who uses a Wildflower phone case has her own unique story.
Tell us in the comments: How does your phone case represent your personality?